This Privacy Policy applies to the website www.borrowmydoggy.com and the associated 'BorrowMyDoggy' mobile application (together, the “Platform”) which are operated by BorrowMyDoggy Limited, a company registered in England and Wales under number 8339960 with its registered office at 727-729 High Road, London N12 0BP ("BorrowMyDoggy", "we", "our" or "us").
This Privacy Policy is provided in accordance with BorrowMyDoggy’s obligations under applicable privacy and data protection law, including UK GDPR. For the purposes of this Privacy Policy, the term “personal data” means any information which identifies you or which allows you to be identified when combined with other information. It does not include data where the identity has been removed (anonymous data).
BorrowMyDoggy is a data controller and a data processor. BorrowMyDoggy may also be a data processor where it processes personal data belonging to another party under their instruction and control. This Privacy Policy primarily applies in the context where BorrowMyDoggy is a data controller.
BorrowMyDoggy may collect and process personal data, such as your name and email address, when entered on a contact form on our website or to fulfil our contractual obligations i.e. to provide our services including the Platform, invoice and receive payment for services, send legal updates, news and information about our services and related services.
We may collect and process data about others that you provide us, including information that you provide by filling in forms on the Platform.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, gender, and social media accounts.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device model and other technology on the devices you use to access this website or our Platform.
Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data includes information about how you use our website and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy. This information is used for the operation of the website and the services provided by BorrowMyDoggy, and to provide general statistics regarding use of the BorrowMyDoggy website and services.
We do not collect any Special Categories of Personal Data about you (such as details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data) or information about criminal convictions and offences.
Where we are unable to collect any necessary data from you, you may find that some services are not available to you.
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your details in person, by filling in forms on our website, by corresponding with us by post, phone, email, social media or otherwise. This includes personal data you provide when you:
The BorrowMyDoggy website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. This helps us to provide you with a good experience when you browse our website and allows us to improve our website.
As you interact with our website, we may collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
Automated technologies through the use of our website or services. In your use of our website or services (including receiving our newsletter), certain Usage Data is transmitted to us such as the device you are using, your IP address and other such data.
Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see cookie policy.
BorrowMyDoggy collects and uses your personal information to operate its website(s) and mobile applications and deliver the services you have requested. Most commonly, we will use your personal data in the following circumstances:
Below is a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you have any questions about how we use your personal data.
Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new customer
(a) Identity
(b) Contact
Performance of a contract with you
To process and deliver services including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)
To enable you to partake in a prize draw, competition or complete a survey
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
(a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, software, Platform, products/services, marketing, customer relationships and experiences
(a) Technical
(b) Usage
Necessary for our legitimate interests (to define types of customers for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you
(a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
Necessary for our legitimate interests (to develop our products/services and grow our business)
BorrowMyDoggy may also use your information to inform you of other products or services available from BorrowMyDoggy and our partners. BorrowMyDoggy may also contact you via surveys to conduct research about your opinion of our website and services. BorrowMyDoggy does not sell, rent or lease or provide in any other way its customer information.
BorrowMyDoggy may keep track of the websites and pages our users visit within BorrowMyDoggy and which services our users access. This data is used to deliver customised content within BorrowMyDoggy to customers whose behaviour indicates that they are interested in a particular subject area.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions and applicable law.
BorrowMyDoggy may share data with the third parties set out below for the purposes set out in the table above:
All such third parties are required to maintain the confidentiality of your information.
We may also transfer your personal data to third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.
Whenever we transfer your personal data out of the EEA or UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.
If you wish to know more about the safeguards in place, please contact us.
BorrowMyDoggy will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it.
Any information we hold is reviewed regularly and any data deemed no-longer relevant is deleted. You can request details of retention periods for different aspects of your personal data by contacting via our contact form.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for analytical, research and statistical purposes and to help us to improve our products and services, in which case this is no longer personal data and we may use this information indefinitely without further notice to you.
BorrowMyDoggy does not knowingly collect personally identifiable information from children under the age of thirteen.
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from BorrowMyDoggy by contacting us or selecting the “Unsubscribe” option on their email.
You have the right to:
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
BorrowMyDoggy will occasionally update this Privacy Policy to reflect company and customer feedback and any changes in data protection regulations. BorrowMyDoggy encourages you to periodically review this Privacy Policy to be informed of how BorrowMyDoggy is protecting your information.
BorrowMyDoggy welcomes your questions or comments regarding this Privacy Policy. If you believe that BorrowMyDoggy has not adhered to this Privacy Policy, please contact BorrowMyDoggy at:
BorrowMyDoggy Limited
727-729 High Road
London
N12 0BP
Questions, comments and requests regarding this privacy policy are welcome and should be addressed via our contact form.
Last reviewed 28 July 2022